ziska designs: freelance web site design, web site maintenance and search engine promotion.

ziska designs logo d Text Index
home philosophy services clients charges contact


 Guides
Technical Terms
How To Write Well
Designing Stationery
How good is your ISP?
Domain Ownership

Printer Version

Sections:
1. Introduction
2. How People Write
3. Cut Out Useless Words
4. Use Active Verbs
5. Visuals in Writing
6. Layout
7. Spelling & Punctuation
8. The Golden Rules
9. The Fog Test
 Home | Guides Overview | How To Write Well - Section 8 of 9

How To Write Well:

Section 8 - The Golden Rules

Contents: The Golden Rules

THE GOLDEN RULES:

To write or not to write - before you start writing, check there is a reason for doing it. Would a phone call or an e-mail do instead?

Once you have decided to write, make sure you know exactly why you are writing. This will help you to keep it short and clear.

Stop and think before you write.

Imagine that you are talking to your reader. Write sincerely and personally, in a style that is appropriate.

Use short words. Long words will not help your writing or impress your reader.

Use everyday English whenever possible. Avoid jargon and legalistic words and explain any technical terms you have to use.

Keep your sentence length down to an average of 15- 20 words. Try to stick to one main idea in a sentence.

Use active verbs as much as possible. Say 'we will do it' rather than 'it will be done by us'.

Be concise.

And always check that:

  • your meaning is clear, and

  • the tone is of one ordinary human being communicating with another ordinary human being!

HAPPY WRITING!


Comments and feedback on this guide are most welcome.

printer version | send feedback

© ziskadesigns. Date last modified: 24.11.00

Top of page.

home | philosophy | services | clients | charges | contact
Text Index


© Copyright 2004 - ziskadesigns. All rights reserved.
e-mail: enquiries@ziskadesigns.co.uk